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Thursday, August 22 • 10:30am - 11:00am
You Built It, But They Didn't Come: How Human-Centered Design Increases the Value of Decision Support Tools

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In 2019, Gartner predicted 80%+ of analytics insights won’t deliver outcomes through 2022—despite ongoing and sizable investments in technology and data. Executives are worried about having an AI strategy. Data scientists worry about getting their models to be as accurate as possible. IOT teams stay busy juggling telemetry, alerts, and APIs. Report developers do their best to visualize the data, and engineers try to glue it all together and ship it. However, if business value is dependent on specific users engaging successfully with a decision support application or data product, then teams must design these solutions around the people using them—not the data or technology. Human-centered design provides a process to help teams discover, define, and fall in love with customer problems and needs so that solutions encourage meaningful engagement and outcomes, and the business realizes value from its investment in analytics. In this mini-workshop, Brian will share some common causes of low engagement with data products, introduce the design process, and teach attendees to apply one design technique in a small group setting. 

avatar for Brian O'Neill

Brian O'Neill

Founder and Principal, Designing for Analytics
Brian helps enterprise companies turn data into indispensable data products and services. He is a product designer and host of the podcast, "Experiencing Data."

Thursday August 22, 2019 10:30am - 11:00am
Room 404 595 Commonwealth Avenue, Boston, MA 02215, USA

Attendees (96)